I described the role of the state standard web companies and each have:
Responsibilities: description of the place and responsibilities within the company.
Motivation: Description of SEO, the presentation that would interest, SEO perspective.
Recommendation for work: ask questions of each candidate and try to answer them.
In addition, you should make analytical data, graphs showing the effect of the joint work in the campaign, and how each role is important for development. Inspiring people, you motivate them to work, and therefore the campaign will work and develop.
Executive Director
Responsibilities: Responsible for the entire campaign; thinks about global development, make responsible decisions, staff management.
Motivation: SEO provides great potential to attract customers. Need initiative and a desire to work. Popular and profitable investment business. Give examples of profitable companies.
Recommendation for use: Are there any questions or objections on the team, engage in dialogue. It is very important to have senior managers to assess an online business, so that they could justify the investment involved and the further advancement of the project.
Technical Director
Responsibilities: Responsible for the development of technology; organization web site and online development.
Motivation: a very big technical aspect of search engine optimization - all available information (official - the search engines and from third parties), but the need and adaptation to the needs of the campaign.
Recommendation for use: timing between SEO and the development of the company.
Web Designer
Responsibilities: site design and company branding.
Motivation: There are no frames in the design from the SEO sites. It is important to combine the usability of the site and the basics of SEO.
Recommendation for use: take the time to agree with the principles of SEO optimizers to design (what harm can cause certain actions) and use their knowledge to build a comfortable design.
Web developer
Responsibilities: development of the site based on design.
Motivation: very important development, since their work depends on the ratio of the search engines to the site. Developer work clearly and you can see the results.
Recommendation for use: read a lot. Since the blog SEO SEO blogs to different literature. You must be prepared to answer questions and help colleagues.
Sales Manager
Responsibilities: In commercial organizations responsible for sales.
Motivation: the use of the site and the experience of Statistics SEO team to advance the products requests and hence the conversion. The account user requirements and investigation of the statistics will reduce costs and increase sales.
Recommendation for use: In order to make it easier to explore the needs of the users need to use the statistics of search requests or make polls in user needs.
Marketing Manager
Duties: duties may include - product development, advertising, media and promotion company.
Motivation: This profession is very important for the development of an SEO company. It is important to start and maintain conversations about any brand developing relationships with partner sites. Market research and active promotion of the product will pay all costs and make a profit.
Recommendation for use: It is important to pay attention to getting backlinks to your website and find ways to address this issue.
Editor
Responsibilities: Responsible for creating, editing, and publishing content on the site.
Motivation: to high-quality content, we use SEO techniques to a huge number of visitors to appreciate your work. We will provide instructions on the similarity of content writing, which will correspond to SEO. Also, we can provide statistics which texts are written properly for the search engines, and what does not in order to constantly improve.
Recommendation for work: to participate in the analyst in order to visually see all the successes and failures in getting traffic, and hence make more optimized content. Please write short reviews and posts that SEOshniki used to obtain links.
Public Relations Manager
Responsibilities: Responsible for the development of relations with customers both online and offline, often listening to the views of the company.
Motivation: Your ability to persuade people to leave a link to our website or to advise her friend will strengthen the position of the site and raise the issue in the search engines. Using the analysis of the service, we can show the value of each link, which was earned by you.
Recommendation for use: to start to try to ask for help loved ones to leave links to us. Find new places and people in order to develop the project (providing links to other resources, the guards, offering gifts and so on. D.)
Finally, the material about SEO business
In every company there is a distribution of roles and each role assigned their duties. In this post, I showed an exemplary organization for the management and promotion of the site.
MyOST: probably give my opinion, I see someone in an SEO company. I can see best the following scheme:
Executive Director (development, business planning, PR-function).
Technical Director (the actual development of the technological part).
Sales Manager (in the exploration and processing of primary clients).
Project Manager (involved in the conduct of the client, eliminating direct contact with experts and spending nerves in the event of an error professionals, in other words is a lightning rod for both the customer and for the artist)
Content Manager (the one who is engaged in making textual changes to the sites).
Copywriter (clear - writes the lyrics).
Web Designer (preferably with an understanding of the basic principles of creating a holistic working site, not just pictures).
Programmer (all the technical part of the changes on the site, layout and routine work falls on his shoulders).
Optimizer (I do not subscribe to the optimizer and linkmenedzhera, I believe that the optimizer should know and be able to do all this, but the best time to engage in spending is optimization and website promotion).
And how do you see the optimal scheme of allocation of responsibilities in the SEO companies? More "bureaucratic" or less?
Yes - there are a number of positions that can be combined, for example a sales manager and a project manager, but then it all depends on sales volumes. Sooner or later you have to delegate certain responsibilities for more effective management.
